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Step into a whimsical world where time meets taste, and nostalgia intertwines seamlessly with the present. My "Timeless Icons Reimagined" photo series is a celebration of yesteryears' treasures that continue to charm and captivate even in the modern era. Each watch is not just a timekeeping marvel but a portal to cherished memories and cultural touchstones.

The collection deliberately encompasses a captivating array of horological and technological marvels, spanning from the high-priced luxury watch representing refined craftsmanship, to the middle-priced classic resonating with familiarity, the economical yet charming plastic piece, the contemporary smartwatch, and the vintage digital watch — each offering a unique glimpse into the realm of timeless design.

The Tetris-inspired plastic watch, a playful tribute to enduring gaming fascination, graces our series predominantly in white, harmonizing beautifully with a cascade of fluffy popcorn.

The Super Mario luxury watch, a limited edition Tag Heuer masterpiece. An homage to the iconic character, it dances in harmony with Smarties adorned in colors reminiscent of the Super Mario brand.

A chic Apple Watch, adorned with a Barbie-pink bracelet, serves as a captivating bridge between past and present. Complementing this duality, the bracelet is accompanied by pastel marshmallows, inviting you to savor the flavors of both tradition and innovation.

Glistening in silver sophistication, the Mickey Mouse middle-priced watch pairs effortlessly with cheese flips, playfully embracing the mouse's timeless affection for cheesy delights, and infusing a sprinkle of whimsy into our visual tale.

The digital vintage Casio watch, a timeless emblem of understated elegance with its sleek square design, finds its counterpart in the licorice wheels—round and as black as night. This pairing beautifully echoes an era of simpler pleasures, where the juxtaposition of shapes and flavors ignites a symphony of nostalgia.

This "Timeless Icons Reimagined" series, to me, is a heartwarming nod to the lasting charm of nostalgia. It effortlessly bridges different eras and brings generations together, showing how these iconic watches and snacks have a special place in our hearts that transcends time.


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By Matteo Rolfi

Flachsacker 2, 6330 Cham (Switzerland)


+41 (0) 76 7963796

Worldwide represented by

LSA The London Style Agency

Tel. +44 (0) 20 7241 5713



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